INSPIRATION: The inspiration and the story of this piece comes from the idea that we are born from love, we make love with love in order to born a child only from love. With this idea in our minds and hearts, this fashion campaign took place in Jilava, a place used in the communist regime as a prison, where numerous political prisoners were destined to a slow and sure death, a place with a lot of stories to tell, as our designs have as well.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Renaissance, love and versatility. A beautiful story imprinted in the fabric, tailoring and concept of this trench coat, alongside all the other garments of the collection. The uniqueness of this piece is for sure the urban design, minimalistic touch, but what is really surprising here, it rather might be its versatility. Just close your eyes, please. Firstly, you should see a serious person who is going at her serious, blue job. Now, shake your head, and just in front of you you'll see a written blue trench coat. I've put some magnetic thoughts on it. Written by my hand. With love,Reprobable.
OPERATION / FLOW / INTERACTION: Is all about renaissance of the soul through love and through clothes. You can wear it like an ordinary must have trench coat in your closet, for boring working days! But this kind of trench can be transformed in a special one because it is full of magnets in the lining! You' ll be the star when night will come, because you have in your pockets the Tuvek paper which is handmade written and you will put it on your boring trench for an unboring vibe. That's all you need for a great and childish look!.
The Renaissance Campaign was launched in Fall 2016 in Bucharest, and finished in April 2017, Romania.
Fashion, Apparel and Garment Design
The research was based on my inner search, a life lesson about love, all experiences put in one storyline for the collection.
I wasn't looking for something creative as a must, I always put the accent at an emotional impact, since for me, fashion is not just about dressing the body, is also about dressing the soul.
Thinking like this and choosing this concept for the campaign, I realised that the impact was different, since people reacted with empathy and smiles to the collection, embracing the idea of filling your closet with garments that suit your personality.
The challenge was mainly making my way through the industry.
The secret challenge of my Renaissance's Coat is his hidden magnets. I've put some there with my hand.
After, I've wrote two or three words on my tyvek paper and..that was all for changing the style. " Faboulous!" I ve just said to myself when I was finishing the job. " This is the way I will never get bored with my lovely trench.
An adult today, child again tomorrow, you always should have one more option.
Even if we are speaking here of same coat.
This is my challenge always.
The fashion industry has seen tremendous growth since its birth in the 18th century.
Ideas spread from the European fashion capitals including Paris to the United States in the 19th century with the introduction of the textile industry from Britain.
Back then, dressmakers and designers learnt the trade through an apprenticeship system and designers used to tailor to each specific client by going to their home where the customer could make every decision.
< p> Some of these traditions are still visible today as some of the world’s most iconic designers started their fashion journey as apprentices.
Designers need not be a specialist in everything to fulfill their role. The designer must be a generalist capable of receiving the most important information from specialists such as engineers or marketers, and decide upon an overarching thread.